With the “Trending on Twitter” and “Social Signals” features on tdameritrade.com, retail investors can conduct their own research and sentiment analysis.
Social media’s role in bringing investors virtually shoulder to shoulder in today’s markets is only growing. To help keep up, investors need access, plus the tools and filters that can help them make sense of the information deluge.
With the “Trending on Twitter” and “Social Signals” features on tdameritrade.com, TD Ameritrade retail clients can conduct their own research and sentiment analysis on publicly traded equities and associated brands through Twitter feeds in their brokerage accounts—no Twitter account required! If you do have a Twitter account, you can engage with the tweets as you would ordinarily— i.e., re-tweet, respond, indicate a favorite, or follow another Twitter user.
The integration of Twitter content within tdameritrade.com gives you access to crowd-sourced market insight and up-to-the-minute information on a company and its products and brands. Similar social sentiment tracking tools had only been available through professional trading platforms. Our social media-driven tools show that we recognize not only the swelling levels of market engagement among retail investors, but helps confirm that retail trades are influencing broader market sentiment.
The "Trending on Twitter" Dock module tracks the most-shared links relevant to traders and investors about companies and brands. This is a potential idea-generator; you’ll typically see tweets covering the major economic events, corporate events, and product launches.
To add the "Trending on Twitter" Dock module to your Dock
FIGURE 1: GET ORGANIZED.
The “Trending on Twitter” module along with other Dock features. For illustrative purposes only.
Here’s a feature designed for traders who want to take advantage of social media content as they evaluate specific stocks. The tab (figure 2) organizes Twitter content to highlight social trends and sentiment, including:
· Selected Recent Tweets. Recognizing that Twitter can be an overwhelming fire hose of chatter, TD Ameritrade provides a curated list of relevant tweets about the company and its related brands and products, regardless of whether the company, its ticker symbol or cashtag are mentioned in the Tweet. Tweets are filtered by LikeFolio, based on a number of factors including re-tweets and favorites, and are refreshed in near real time.
· Social Volume. Clients get the total number of English-language mentions on Twitter of a company, its brands, and products, in the past seven days.
· Sentiment Indicator. This shows the percentage of positive tweets about a company and its associated brands. Combining the Sentiment Indicator and Social Volume provides clients with data to compare the social sentiment and volume on Twitter between different companies.
· Most-Tweeted Brands. Investors access a list of the top most-tweeted products and sub-brands connected with a company. So, for instance, with Apple (AAPL), that might include iTunes, iPhone, and iPad. For Microsoft (MSFT), that might include Minecraft and Xbox. You get the idea. Clients may discover unknown connections between brands and companies.
*The social data discovery, filtering and analysis are provided by SwanPowers, LLC's LikeFolio. SwanPowers and TD Ameritrade are separate and unaffiliated firms.
FIGURE 2: WHO’S SAYING WHAT, WHEN. Once logged in, get here via Research & Ideas > Stock Summary > Social Signals. For illustrative purposes only.
Social media content can be useful for researching specific companies as you make self-directed investment decisions. Please keep in mind:
We also invite you to read this Investor Alert (Social Media and Investing: Avoiding Fraud) published by the SEC.
for thinkMoney ®
Financial Communications Society 2016
for Ticker Tape
Content Marketing Awards 2016
Content intended for educational/informational purposes only. Not investment advice, or a recommendation of any security, strategy, or account type.
Be sure to understand all risks involved with each strategy, including commission costs, before attempting to place any trade. Clients must consider all relevant risk factors, including their own personal financial situations, before trading.
Market volatility, volume, and system availability may delay account access and trade executions.
Past performance of a security or strategy does not guarantee future results or success.
Options are not suitable for all investors as the special risks inherent to options trading may expose investors to potentially rapid and substantial losses. Options trading subject to TD Ameritrade review and approval. Please read Characteristics and Risks of Standardized Options before investing in options.
Supporting documentation for any claims, comparisons, statistics, or other technical data will be supplied upon request.
This is not an offer or solicitation in any jurisdiction where we are not authorized to do business or where such offer or solicitation would be contrary to the local laws and regulations of that jurisdiction, including, but not limited to persons residing in Australia, Canada, Hong Kong, Japan, Saudi Arabia, Singapore, UK, and the countries of the European Union.
TD Ameritrade, Inc., member FINRA/SIPC, a subsidiary of The Charles Schwab Corporation. TD Ameritrade is a trademark jointly owned by TD Ameritrade IP Company, Inc. and The Toronto-Dominion Bank. © 2021 Charles Schwab & Co. Inc. All rights reserved.