Cold Fries, Hot Industrials: McDonald’s Miss Could Weigh on DJIA Even As SPX Gets Lift

The Dow Jones Industrial Average ($DJI) could find itself under pressure today after disappointing results from McDonald’s and Travelers, but there are plenty of positive earnings reports out there this morning as well.
5 min read
Photo by Getty Images

Key Takeaways

  • Several major companies beat expectations and raise guidance

  • McDonald’s missed earnings projections and sees shares fall

  • SPX finished yesterday above 3000 for first time in a month

(Tuesday Market Open) If you normally check the Dow Jones Industrial Average ($DJI) for a quick read on the market, you might get a skewed view today.

That’s because several major $DJI stocks could come under pressure from disappointing earnings and plain old fundamental news even as the broader S&P 500 (SPX) reflects what overall has been a relatively decent morning on the Q3 reporting front. 

$DJI components McDonald’s (MCD) and Travelers (TRV) missed the mark early Tuesday, and that—along with the possibility of continued pressure from Johnson & Johnson (JNJ) and Boeing (BA) as they wrestle with issues of their own—could mean the $DJI has a rough time getting going. The futures market backed that idea up before the open as the $DJI came under pressure while SPX and Nasdaq (COMP) futures rose.

More about MCD below, but first the good news. Among the early risers Tuesday was Procter & Gamble (PG), which beat consensus estimates on top- and bottom-lines and raised its outlook.

The same basic story got told by United Technologies (UTX), which also beat expectations and upped projections. That was also true over at Lockheed Martin (LMT), which came in way ahead of third-party consensus projections and also hiked its 2019 earnings and revenue guidance. 

Though earnings haven’t been universally positive early on, what’s really nice to see isn’t just companies coming in ahead of analysts’ projections, but positive about the future. These are encouraging signs, and it’s good to see some of the big Industrial companies raising expectations. 

Another nice thing to see early Tuesday was over in the biotech space, where Biogen (BIIB) shares were slaying it—skyrocketing 37.5% before the opening bell after the company announced plans to pursue regulatory approval for aducanumab, an investigational treatment for early Alzheimer's disease. Biotech stocks have been under pressure a lot so far this year, so this positive news punctuates what’s been some rough times for investors. 

That said, it isn’t all perfect on the earnings front. MCD, TRV, and UPS all disappointed today, so that could muddy the waters a bit in what so far has been a basically good start to the season.

Shakes, Ribs and Packages

McDonald’s (MCD) is on the breakfast menu this morning as it reports Q3 earnings. Unfortunately, things didn’t go so well for Ronald McDonald and the gang this time around, as MCD missed consensus expectations and shares fell 3% in pre-market trading. 

One thing that might be worth some attention as you chew over MCD’s results today is same-store sales vs. a year ago. That’s often an important metric for restaurants, and the worldwide picture was a bright spot for MCD in Q3, rising 5.9%. That was slightly above analysts’ projections of 5.4%. However, U.S. same-store sales growth of 4.8% was below the 5.2% analysts had expected.

The other thing to consider checking is average ticket price, or what the average customer spends on a meal there. As we peel the onion back on today’s earnings, also think about margins. There’s some concern that the two-for-one deals MCD recently promoted could pull people in through the golden arches but hurt profits. Maybe that was part of the story in the earnings and U.S. same-store sales miss, but the company could shed more light in its call.

With unemployment at 50-year lows, there’s a school of thought that suggests that as people start to do a little better they start to eat a little better. MCD is arguably the “Dollar Store” of restaurants. So maybe with the economy improving, Chipotle (CMG) starts to do better because it’s more of a mid-level of dining establishments. Some analysts also suggest that MCD’s rivals have done a better job of adding new items to their menus like plant-based burgers.

Before we start shedding tears into our fries, MCD has been an amazing story despite many people giving the stock up for dead more than once. Shares are struggling a bit lately but really sizzled over the last few years. 

Another earnings delivery this morning came from UPS (UPS), which beat consensus projections for earnings per share but came up just shy on revenue. Shares fell 4% in pre-market trading. The company has done a good job vs. the competition by keeping itself open to most businesses that want to use it for shipping. Its competitor FedEx (FDX) arguably got caught up with becoming too reliant on a handful of companies and depending on their business, which put it under pressure when those companies started to struggle. 

Hello Again

After more than a month of paying regular visits to territory above 3000 but not closing there, the S&P 500 (SPX) accomplished that feat Monday, leading some analysts to talk about chances for a new all-time high. The old peak at just below 3028 got established near the end of July. Strength in Technology, led by Apple (AAPL) and semiconductor stocks, might have reflected growing trade hopes on Monday. Financials and Energy also did well.

Though there really hasn’t been much positive trade news over the last few days, optimism that somehow the U.S. and China can get aligned helped pave the way to 3000 Tuesday. So did hopes for continued progress with earnings in a week where 25% of S&P 500 companies report. Chances for a third Fed rate cut next week remain near 90%, another potential tailwind for equities.

At the same time, the benchmark 10-year Treasury yield climbed to 1.8% on Monday, perhaps another sign of economic optimism. Overseas, the German 10-year bund remains negative, but it’s still well off of recent lows. Back home, it’s been nice to see the small-cap Russell 2000 (RUT) build solid gains the last two sessions after struggling to keep up for a while. 

Participation Trophies

While it’s nice to see companies beating analysts’ estimates, it’s also important to keep in mind that it’s a low bar they’re beating as analyst expectations continue to point to negative year-over-year earnings results. Also, nine of the 11 S&P 500 sectors are reporting net declines in profit margin so far in Q3, FactSet reported Monday. Only Materials and Real Estate escape that particular trend.

Some of the key reports to watch after today’s close include Chipotle (CMG) and Texas Instruments (TXN), with Boeing (BA), Eli Lilly (LLY), Caterpillar (CAT), and Waste Management (WM) up on deck for tomorrow morning. 

Before all that, investors get a look at existing home sales for September soon after today’s opening bell. In August, existing homes data looked really strong as lower mortgage rates apparently encouraged more buyers to sign above the dotted line. Existing home sales increased 1.3% month-over-month in August to a seasonally-adjusted annual rate of 5.49 million. They were up 2.6% from a year earlier.

In September,’s consensus is for a slight uptick to 5.52 million in the seasonally-adjusted annual rate. We’ll know soon enough. New home sales for September are due this Thursday. 

Getting back to the 3000 conversation, it’s never a bad thing to see the market close above a psychological number like that. A close above the old high—which can’t be ruled out in the coming days—would probably be more significant and possibly bring in some technical buying interest. On the other hand, it still feels like there needs to be more of a catalyst to get the market out of its long-term range.

Meanwhile, trading volume remains relatively light, and the volatility meter keeps defying seasonal trends as the Cboe Volatility Index (VIX) sank to 14 on the nose yesterday. That compares to peaks above 20 earlier this month. Seems hard to believe, but October being October, you can’t count out the chance for more bumps in the road before we tear off this calendar page.

FIGURE 1: HOLDING BACK: As this six-month chart shows, the S&P 500 Index (SPX-candlestick) is back above 3000 and not far from its all-time high reached in July. The benchmark 10-year Treasury yield (TNX-purple line), on the other hand, is up over the last few days but below recent highs and way below its highs from last spring. If strength in stocks continues, can yields once again test the waters near 2%? Time will tell. Data Sources: Cboe Global Markets, S&P Dow Jones Indices.Chart source: The thinkorswim® platform from TD AmeritradeFor illustrative purposes only. Past performance does not guarantee future results.  

Fortunes Fading? Troubles keep piling up for China’s economy, and that could be a problem way beyond its shores. If you remember four years ago when a China sneeze caused a cold around the world, you know how this sometimes works. It goes beyond the 6% quarterly growth China reported in Q3, its worst in at least 26 years. There’s the swine epidemic raving the country’s pig herd and reducing China’s demand for feed products. There’s also concern that Chinese consumers are paring back on spending, which could hurt industries across the spectrum from travel to steel.

Would a trade deal help? Not necessarily, an analyst told the Washington Post late last week. He said a deal would only provide a “modest boost” for China’s economy. Other analysts quoted in the same article said they expect China to try to right the ship with more stimulus, but the problem with that might be rising debt levels that hurt the country’s credit rating. Are we in for another winter like 2015/2016 when China’s problems spread around the globe? It’s too soon to say, but it’s definitely a negative overhang. Materials, Industrial, and Technology sector stocks here in the U.S. with big exposure to China are where any market impact might show up first.

Late Year Waiting Game for Fed? Last week, Fed Vice Chairman Richard Clarida reminded everyone that the Fed isn’t on a pre-set course with rates, something Fed Chair Jerome Powell has said in the past. Clarida also pointed out something that the data has made quite clear: Inflation is muted. That probably gives the Fed some cover to take rates down another notch. So far, it’s hard to tell if lower rates over the last three months had any effect on the economy, but typically these moves take a while to play out. So don’t be surprised if after cutting next week, the Fed indicates plans to stop for a while and watch the data. 

Trade Canaries No Longer Singing: A year ago, if you wanted a barometer for China trade progress, the popular thing to do was watch Boeing (BA) and Caterpillar (CAT). The argument was that these two large industrial companies could see their fortunes rise or fall based on trade, and signal how the rest of the market should follow. How the tables have turned as both these behemoths report this week. 

On the one hand, you could still argue that CAT shares sometimes reflect progress or lack thereof on trade. Witness the recent $14 rally in CAT as trade optimism grew. However, lots of other Industrial sector stocks with China exposure have done far better than CAT in the stock market this year, and so have semiconductor shares and Apple (AAPL), another two businesses where China is key. CAT shares trail the S&P 500 (SPX) significantly year-to-date. It’s also easy to see why BA is off course as a China indicator. Its stock fell sharply again Monday as more worries surfaced about BA’s grounded jets and how it’s managed the crisis. Seems like these days, there are better places to look if you want to canary in the coal mine for trade with Beijing.

Good Trading,



Helpful Educational Content and Programming

  • Check out all of our upcoming Webcasts or watch any of our hundreds of archived videos, covering everything from market commentary to portfolio planning basics to trading strategies for active investors. You can also deepen your investing know-how with our free online immersive courses or by attending one of our live events. No matter your experience level, there’s something for everybody.

  • Looking to stay on top of the markets? Check out the TD Ameritrade Network, live programming which brings you market news and helps you hone your trading knowledge. And for the day’s hottest happenings, delivered right to your inbox, you can now subscribe to the daily Market Minute newsletter here.

TD Ameritrade Network is brought to you by TD Ameritrade Media Productions Company. TD Ameritrade Media Productions Company and TD Ameritrade, Inc. are separate but affiliated subsidiaries of TD Ameritrade Holding Corporation. TD Ameritrade Media Productions Company is not a financial adviser, registered investment advisor, or broker-dealer.

This week's economic calendar. Source:

Key Takeaways

  • Several major companies beat expectations and raise guidance

  • McDonald’s missed earnings projections and sees shares fall

  • SPX finished yesterday above 3000 for first time in a month

Related Videos

Call Us

Content intended for educational/informational purposes only. Not investment advice, or a recommendation of any security, strategy, or account type.

Be sure to understand all risks involved with each strategy, including commission costs, before attempting to place any trade. Clients must consider all relevant risk factors, including their own personal financial situations, before trading.

TD Ameritrade and all third parties mentioned are separate and unaffiliated companies, and are not responsible for each other’s policies or services.

Inclusion of specific security names in this commentary does not constitute a recommendation from TD Ameritrade to buy, sell, or hold.


Market volatility, volume, and system availability may delay account access and trade executions.

Past performance of a security or strategy does not guarantee future results or success.

Options are not suitable for all investors as the special risks inherent to options trading may expose investors to potentially rapid and substantial losses. Options trading subject to TD Ameritrade review and approval. Please read Characteristics and Risks of Standardized Options before investing in options.

Supporting documentation for any claims, comparisons, statistics, or other technical data will be supplied upon request.

This is not an offer or solicitation in any jurisdiction where we are not authorized to do business or where such offer or solicitation would be contrary to the local laws and regulations of that jurisdiction, including, but not limited to persons residing in Australia, Canada, Hong Kong, Japan, Saudi Arabia, Singapore, UK, and the countries of the European Union.

TD Ameritrade, Inc., member FINRA/SIPC. TD Ameritrade is a trademark jointly owned by TD Ameritrade IP Company, Inc. and The Toronto-Dominion Bank. © 2020 TD Ameritrade.

Scroll to Top