2023 Mid-Year Outlook: Global Stocks and Economy

The drama characterizing the first half of 2023 may abate, with potentially milder returns for investors due to effects from the Cardboard Box Recession.

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Global stocks’ double-digit gains may make it easy to forget the drama in the first half of 2023 that included spy balloons, failed banks, hiked interest rates, and a debt ceiling showdown. The second half may see less drama but milder returns for investors as the Cardboard Box Recession broadens. We’ll sum up what we learned in the first half and what we believe the second half of the year may hold for investors.

The Cardboard Box Recession

During the typical global recession, all areas of the economy (like manufacturing, services, retail, construction, and trade) tend to turn down around the same time. Yet, over much of the past year, only manufacturing and trade seem to be in a global recession, according to indicators like industrial production, worldwide trade volumes, job growth by industry, surveys of purchasing managers at manufacturing companies, and many others.

We’re referring to this phenomenon as a Cardboard Box Recession because items that are made (manufacturing) and shipped (trade) tend to go in a box. Demand for corrugated linerboard, what most cardboard boxes are made from, has fallen similar to past recessions, as per data from the Fibre Box Association. The latest drop is reminiscent of the price behavior during those shaded periods on the chart below denoting global recessions. Note that while the drop in 2012 on the chart isn’t matched with a global recession, both Europe and Japan did suffer recessions at that time, softening global demand for boxes.

Cardboard Box Recession. Year-over-year change of corrugated box shipments from 1997 to present. Source: Charles Schwab, Fibre Box Association, Bloomberg data as of 6/2/2023.

In contrast, services industries, which makeup the largest share of output among developed economies, have continued to grow. The global services PMI remains well above 50–the threshold between contraction and growth. As consumers have turned to shopping for experiences over goods, travel and entertainment remains in high demand. As an example, the airline industry’s main organization, the International Air Transport Association, said on June 5 that it’s doubling its estimate for global net profit in 2023 on the surge in flying in North America and Europe.

Earnings recession

Evidence of the Cardboard Box Recession suggests the mild recession in corporate earnings may continue. Historically, the global manufacturing purchasing managers’ index (PMI) leads earnings growth for global companies by a quarter. It currently continues to point to low-to-mid single-digit year-over-year percentage declines for earnings per share. While falling earnings are never great news, the drop is barely noticeable when compared with prior recessions where they fell 20% or more.

Mild earnings recession. The Global Manufacturing PMI leading MSCI World Index forward earnings per share year-over-year change by three months. Source: Charles Schwab, MSCI, S&P Global, Macrobond as of 6/2/2023. Past performance is no guarantee of future results.

Looking further ahead, the gap between earnings expectations for cardboard box-type industries and services industries is double-digit. Over the coming year, the FactSet-tracked consensus of analysts’ earnings growth forecasts for companies in manufacturing industries is +3.8% versus +14.9% for services. While these analyst forecasts often tend to be overly optimistic, the wide gap between them highlights how the economists and analysts are aligned on the nature of the current economic environment.

Shortages to gluts

The change from shortages to gluts in the global market for goods that took place in mid-2022 may now be shifting to the global labor market of 2023. Company communications on earnings calls and shareholder presentations reveal a rising trend of mentions of job cuts (including phrases like reduction in force, layoffs, headcount reduction, employees furloughed, downsizing, and personnel reductions) along with a falling trend in mentions of labor shortages (including phrases like labor shortages, inability to hire, difficulty in hiring, struggling to fill positions, and driver shortages).

Shortages to gluts: jobs. Three months rolling sum of job cuts mentions and labor shortage mentions from 2018 to present. Mentions on corporate shareholder communications for companies in MSCI World Index.
“Job cuts” terms: job cuts, reduction in force, layoffs, headcount reduction, employees furloughed, downsizing, personnel reductions
“Labor shortage” terms: labor shortages, inability to hire, difficulty in hiring, struggling to fill positions, driver shortages
Source: Charles Schwab, Bloomberg transcripts search data as of 6/2/2023.

Lending conditions may also contribute to the weaker jobs outlook. There is a clear and intuitive leading relationship between banks’ lending standards and job growth. The magnitude of the recent tightening in lending standards from banks in the United States and Europe points to a potential shift from job growth to job contraction in the coming quarters.

Tighter credit leads to weaker job market: Europe. Correlation between Eurozone employment year-over-year change and the percentage of banks tightening standards on business loans, advanced three quarters. Source: Charles Schwab, European Central Bank, Eurostat, Bloomberg data as of 5/7/2023.

Job growth in cardboard box-type industries has been weak this year in comparison with services:

  • United States: This past Friday’s U.S. jobs report showed manufacturing jobs fell by -2,000 while overall nonfarm jobs rose +339,000.
  • Canada: May data for Canada isn’t available yet, but manufacturing jobs fell a total of -3,300 in March and April combined while service producing jobs rose +111,000.
  • Germany: A breakdown of job growth by industry is only done on a quarterly basis in Europe, but in the first quarter, Germany saw 13,000 net new manufacturing jobs compared with 155,000 net new jobs in the overall economy.

This weakness in manufacturing job growth could begin to spread into services industries in the second half of the year.


The Cardboard Box Recession may be good news for inflation. The output prices component of the manufacturing PMI, which signals the trend in prices charged by manufacturers, has consistently forecast six months before both the direction and level of inflation in Europe, the United States, and the United Kingdom. Europe’s latest PMI price index shows inflation may track from the current 6% to near 2% during next six months. Inflation might just continue to recede as fast as it rose.

Back to target by year end? Eurozone inflation (CPI) year-over-year change correlated with Eurozone composite PMI input prices advanced six months since 2010. Source: Charles Schwab, European Central Bank, Bloomberg data as of 6/2/2023. Past performance is no guarantee of future results.

If inflation reaches the target of 2%, the European Central Bank may pause rate hikes this summer. This could mean a shift away from all the market’s attention revolving around central bank actions in the first half of the year.

Out of the box ideas

In our 2023 Outlook, we stated that international stocks were likely to outperform again in 2023, as the leaders of the last cycle tend to reverse and fall the most during the bear market while the recovery and next cycle tend to see new leaders. The chart below shows what stock market shark attacks look like using the relative performance of U.S. and international stock indexes. The lines are just the ratio of one index divided by the other. When the blue line is rising, international stocks are outperforming U.S. stocks. When the orange line is rising, U.S. stocks are outperforming international stocks. They are mirror images of each other.

Shark chart: jaws closing. Ratio of the MSCI EAFE Index and the MSCI USA Index, and its inverse, overlaid with a shark showing the relative performance since 1970. Source: Charles Schwab, Bloomberg data as of 6/2/2023. Past performance is no guarantee of future results.

There were numerous baby shark attacks around recessions in the 1970s and 2000s. But, in the late 1980s, the jaws were gaping wide after about a decade of international stock market outperformance. As U.S. stocks began to outperform, the enormous jaws began to close and took a big bite out of the portfolio of investors who hadn’t rebalanced away from international stocks. Now, the shark’s massive jaws may be closing once again, having been extending for more than 10 years. This time, markets appear to be prepared to take a bite out of the relative performance of the U.S. stock market as international stocks likely take their turn to outperform.

No one knows for sure if we have seen the peak of U.S. stock market outperformance relative to international stocks; the shark jaws could open still wider after appearing to begin to bite down with international stocks outperformance. May’s surge in a small group of U.S.-based Artificial Intelligence (AI) stocks helped U.S. erode the international outperformance in the first half of the year. U.S. technology stocks outperformed the S&P 500 (SPX) by the largest margin since November 2002 in the month of May. While recognizing that a bubble in AI stocks could further boost U.S. stocks on a relative basis, we still find international stocks attractive in the second half of 2023, bolstered by more attractive valuations and faster earnings growth.

We’re still neutral on the performance of emerging market stocks this year, which seems to remain dependent upon U.S.-China tensions as much as China’s continued economic recovery, as Chinese stocks are the largest weight in the MSCI EM Index, at more than 30%. Geopolitical tensions seemed to have had negligible impact on China’s domestically driven economic growth, but they did appear to weigh on China’s stocks. Despite the strong and better-than-expected economic performance, China’s stock market fell after the spy balloon controversy erupted in early February. That slump disrupted a 60% three-month rebound from the end of October until this year’s peak on January 27.

China’s outperformance popped like a balloon. The MSCI China Index and the S&P 500 Index from 10/31/2022 through 5/31/2023 in U.S. dollars. Source: Charles Schwab, Bloomberg data as of 6/2/2023. Past performance is no guarantee of future results.

Leaders on both sides have signaled that U.S.-China relations may soon thaw as U.S. policymakers schedule meetings with their counterparts in China. In fact, the Financial Times reported that CIA Director Burns made a previously undisclosed trip to China last month, meeting with his counterparts and emphasizing “the importance of maintaining open lines of communication.”  But tensions have the potential to remain strained in the near-term with a Biden administration executive order to restrict U.S. outbound investment into China possible in coming weeks so the transition may not be smooth. The momentum in China’s economy slowed after the initial post zero-COVID rebound, but more aggressive stimulus may be forthcoming to reinvigorate the recovery.

Boxing it up

The second half of 2023 may hold the potential for fewer surprises with a debt ceiling deal in place until early 2025, global central banks moving toward a pause on rates, bank stress stabilizing, and signs of potential U.S.-China tensions cooling. The pause in international stock market leadership in May could resume in the second half of the year. Yet, the global stock markets’ double-digit returns in the first half may already reflect expectations of an end to the Cardboard Box Recession. Stocks may have trouble matching those gains in the second half if weakness spreads into services industries as both inflation and job growth ease.

Michelle Gibley, CFA®, Director of International Research, and Heather O’Leary, Senior Global Investment Research Analyst, contributed to this report.


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