New do-it-yourself home hobby gadgets combine ease of use and high tech.
If there’s a dad in your life who likes the whole craft food trend, or has a thing for cool technology, new gadgets for the home hobbyist might be a fun gift this year.
The do-it-yourself movement is finally going mainstream, and with a little help from technology, amateur chefs and home brewers can up their game.
Tom Mirabile, trend forecaster for the International Housewares Association, said at a recent home and housewares show that in 2017, more people will likely look to express their creativity at home. These people want unique experiences—to learn and to share—but in a casual atmosphere.
The home hobbyist trend isn’t limited to amateurs, either. Grace Young, a James Beard Award-winning cookbook author, bought an Excalibur dehydrator last year and now calls it “her new favorite toy” that she uses to make homemade snacks, like dried fruit.
“Here I felt like I was doing something really good for myself. And as a snack food, it was so much more satisfying than eating a piece of candy, because the intense flavor of the fruit was so amazing. I’m a food writer and I’m obsessed with food and quality, and here I thought the quality was far superior to what is available in stores," she said, noting her next project will be to make beef jerky.
A bit of data is coming out to back up the trends. The American Homebrewers Association said that as of 2013, there were 1.2 million homebrewers, while NPD Group, which tracks consumer and retail data, says foodies are leading the craft-coffee boom, using home roasters, pour-over cones, French presses, and vacuum brewers.
Manufacturers are responding to this lasting trend, coming out with high-tech gadgets to help amateur crafters make their favorite foods quickly and easily. For the dad who likes to play around in the kitchen, Japanese housewares company Zojirushi has a smart bread machine that makes 15 course selections from traditional breads, but also hard-to-make varieties like gluten free. It even has a cake setting.
For the dad who’s shied away from home brewing because of the mess and time involved, some providers of home products are making it a snap. PicoBrew lets brewers make five liters of fresh craft beer in a week. Another Alchema allows hobbyists to make hard cider or wine at home. Both come in sleek units that can sit on a countertop, eliminating that fermented-food scent.
Is Dad more interested in getting crafty in his portfolio? Although most of these products are being made by startups, privately held, or foreign-based firms, at least one U.S.-based publicly traded firm is getting into the crafter scene. Newell Brands (NWL), which picked up the Mr. Coffee brand in its 2016 acquisition of Jarden Corp., was lauded by some technology sites for its new smart brewer. And as this trend takes hold, we may see more companies cooking up new products for the home hobbyist.
Use Stock Screener to narrow selections based on sectors like consumer discretionary. Log in to your account at tdameritrade.com > Research & Ideas > Screeners > Stocks.
for thinkMoney ®
Financial Communications Society 2016
for Ticker Tape
Content Marketing Awards 2016
TD Ameritrade and all third parties mentioned are separate and unaffiliated companies, and are not responsible for each other’s policies or services.
Inclusion of specific security names in this commentary does not constitute a recommendation from TD Ameritrade to buy, sell, or hold.
Market volatility, volume, and system availability may delay account access and trade executions.
Past performance of a security or strategy does not guarantee future results or success.
Options are not suitable for all investors as the special risks inherent to options trading may expose investors to potentially rapid and substantial losses. Options trading subject to TD Ameritrade review and approval. Please read Characteristics and Risks of Standardized Options before investing in options.
Supporting documentation for any claims, comparisons, statistics, or other technical data will be supplied upon request.
The information is not intended to be investment advice or construed as a recommendation or endorsement of any particular investment or investment strategy, and is for illustrative purposes only. Be sure to understand all risks involved with each strategy, including commission costs, before attempting to place any trade. Clients must consider all relevant risk factors, including their own personal financial situations, before trading.
This is not an offer or solicitation in any jurisdiction where we are not authorized to do business or where such offer or solicitation would be contrary to the local laws and regulations of that jurisdiction, including, but not limited to persons residing in Australia, Canada, Hong Kong, Japan, Saudi Arabia, Singapore, UK, and the countries of the European Union.
TD Ameritrade, Inc., member FINRA/SIPC. TD Ameritrade is a trademark jointly owned by TD Ameritrade IP Company, Inc. and The Toronto-Dominion Bank. © 2019 TD Ameritrade.