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Nicole Sherrod

Nicole is responsible for driving product development and business growth initiatives for the active trader segment of the business. Before joining TD Ameritrade, Nicole was director of active trading at E*TRADE Financial.

In 2008, she joined the thinkorswim Group, which was acquired by TD Ameritrade. She has a B.A. degree in English literature from the University of Delaware and holds the 7, 63, 24, 9, 10, and 3 securities licenses.

What’s your role in keeping things running smoothly at TD Ameritrade?
I’m responsible for the growth of the trading business. This involves cultivating the business strategy and driving the innovation of the thinkorswim®, Mobile Trader, and Trade Architect® trading platforms. 

What’s your greatest challenge in fulfilling that role?
I don’t have an unlimited budget to do all of the things I want to do. Our team is constantly coming up with innovative ideas as to how we can help our clients in their quest to outperform the markets. We can’t do it all. So my biggest challenge is making sure that we are doing the most impactful things with our capital. That notion is a lot like trading. 

What’s a “Golden Rule” you live by? 
If it looks too good to be true, you should totally take advantage in any way you possibly can. Just kidding. I’m a big believer in letting your winners run and cutting your losses early. 

Who’s your investing or trading idol?
I have always admired Peter Lynch and Warren Buffett. But my parents were both very successful individual investors whom I looked up to immensely.

When not working you can find me …
At the racetrack perfecting the art of high-probability handicapping.

Tell us something the world doesn’t know about you.
I love shoes.    

More From Nicole
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Meet the Team
Amy Charest

Amy writes financial services content for a variety of channels and has a diverse background.
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Ben Estep

I’ve always loved investing and analyzing businesses. After working in retail management for many years ...
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Brian Lund

Brian is a financial writer with over 25 years of trading experience. He has appeared on CNBC...
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Chesley Spencer

Chesley Spencer is Product Manager, Trading, for the thinkorswim® trading platform from TD Ameritrade.
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Cindy Faber

Cindy Faber is an instructor for TD Ameritrade. She focuses on demonstrating the advanced ...
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Dan Rosenberg

Dan began writing about the financial markets in 1996 when he joined Dow Jones Newswires in Chicago ...
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Danielle Erickson

Danielle Erickson is the Assistant Team Manager in Tax Services for TD Ameritrade.
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David Kier

I love helping people and getting the right answer. I also am in charge of development for thinkorswim charts, scanning, and thinkScript.
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David Settle

David is a Content Manager for Investools, TD Ameritrade’s education affiliate...
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Debbie Carlson

Debbie got her start in financial media writing about commodity futures markets...
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Devin Ekberg, CFA

Devin is a Content Manager & Writer for Investools, TD Ameritrade’s education affiliate...
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Doug Ashburn

Doug Ashburn is managing editor of The Ticker Tape and a self-described "trader masquerading as a journalist."
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Frederic Ruffy

Frederic Ruffy is a Senior Options Strategist at Trade Alert, a New York-based provider of data and research for institutional...
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Greg Loehr

Greg has been a professional trader since 1990, having started from the floor of the Chicago...
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Jennifer Waters

is an award-winning, Chicago-based writer who has covered business and personal finance...
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JJ Kinahan

JJ began his career in 1985 as a Chicago Board Options Exchange...
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John Bell

John is Director of Platform Management for TD Ameritrade’s Investment Products & Guidance and ...
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John Hart

I’m the Managing Director, Trading Products Development. It’s a long title, which is ...
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Kevin Hincks

Kevin Hincks is the co-host of “Swim Lessons,” the show heard daily on the thinkorswim® platform from 10:30 a.m.–noon CT.
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Kira Brecht

Kira is a veteran, Chicago-based business journalist with specialties in personal finance...
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Lule Demmissie

Lule develops investment products and services to power the long-term investing experience utilizing managed ...
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Matt Newman

Matt serves as TD Ameritrade's Tax Systems Manager.
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Matt Sadowsky

As Director of Retirement and Annuities, I manage a team that coordinates the products, tools...
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Nicole Sherrod

Nicole is responsible for driving product development and...
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Peter Klink

Peter Klink is Director of Modeling & Exposure Management for TD Ameritrade.
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Ryan Campbell

Ryan is a content manager for Investools. He composes educational courses...
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Scott Connor

Scott spent 25 years as a member of the CBOE before joining TD Ameritrade in 2007.
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Shawn Cruz

As a content specialist, I constantly try to stay on top of what’s currently impacting the markets so we can ensure we are providing tools and resources that are beneficial to our clients.
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T.J. Neil

T.J. Neil is a senior trading specialist for TradeWise Advisors.
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Tom White

Tom is Chief Strategist at TradeWise, a separate but affiliated company that...
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