Lule Demmissie
Managing Director, Investment Products & Guidance, TD Ameritrade

About Lule Demmissie

Lule is a leading personal finance, retirement and long-term investing expert. An advocate for financial and retirement solutions that rely on a mix of digital and human guidance, she believes in empowering individuals—especially women and minorities—to independently drive their own financial futures. As Managing Director of Investment Products and Guidance at TD Ameritrade, Lule leads the development of investment products and services utilizing managed money, ETFs, mutual funds, search tools and investment planning technology.

Her strong background in financial services includes areas like client services, product development, and product management. Her experience dates back several years with companies like Morgan Stanley, J.P. Morgan, and Merrill Lynch.

 

Get Lule's perspective

Your Financial Plan—A Roadmap for Life's Ups and Downs February 7, 2018 7:00 PM   |  

Here are five simple ways to build a roadmap that strives to help guard and grow your assets for the future.

4 min read  |  Savings Goals
Revitalizing the New Year: 6 Ways to Make Financial Resolutions January 18, 2018 11:00 PM   |  

To make progress toward your financial goals in 2018, it’s important to understand these six steps to potentially help you reach your financial resolutions.

3 min read  |  Goal Planning
5 Financial Steps to Take When You're Flying Solo December 20, 2017 11:00 PM   |  

Learn how to develop good financial habits, which can have a positive psychological impact and can potentially help you save and invest wisely for the future.

3 min read  |  Household Finances
To Downsize or Not: Boomers Question What To Do With Empty Nests November 23, 2017 11:00 PM   |  

The decision to downsize can be either personal or financial. Consider the pros and cons of downsizing to see what's the best option for your situation.

3 min read  |  Retirement Lifestyle
Debt: A Zombie of a Problem October 20, 2017 12:00 AM   |  

The cost of debt with the physiological dangers and associated psychological shame weighs heavily among many Americans. Learn to create good debit habits.

3 min read  |  Household Finances
New College Grads to Freshman: Avoid These 5 Money Mistakes September 4, 2017 12:00 AM   |  

Recent college grads shared their take on financial expectations versus reality, as well as money mistakes they made they don’t want new freshman to make.

5 min read  |  Creating a Budget
How Working Women Can Harness Their Financial Power June 2, 2017 12:00 AM   |  

The financial evolution of women as it relates to personal finance and long-term investing is a big topic worth exploring.

4 min read  |  Household Finances
Baby Boomers Helping Their Millennial Adult Children Raise Kids March 17, 2017 12:00 AM   |  

How millennial parents are raising kids with help from both parents, or other support networks.

3 min read  |  Household Finances
Robo Advisors: The Future of Finance March 13, 2017 12:00 AM   |  

Robo-advisors are growing in popularity throughout the investment sector of the financial industry.

4 min read  |  Managed Portfolios
How Parents of Elite Athletes Can Help Fund Their Child’s Dreams February 26, 2017 11:00 PM   |  

Parents of athletes can help fund their child's dreams without sidelining their own financial goals with planning tools and calculators from TD Ameritrade.

3 min read  |  Savings Goals
Call Us
800-454-9272
adChoicesAdChoices

Market volatility, volume, and system availability may delay account access and trade executions.

Past performance of a security or strategy does not guarantee future results or success.

Options are not suitable for all investors as the special risks inherent to options trading may expose investors to potentially rapid and substantial losses. Options trading subject to TD Ameritrade review and approval. Please read Characteristics and Risks of Standardized Options before investing in options.

Supporting documentation for any claims, comparisons, statistics, or other technical data will be supplied upon request.

The information is not intended to be investment advice or construed as a recommendation or endorsement of any particular investment or investment strategy, and is for illustrative purposes only. Be sure to understand all risks involved with each strategy, including commission costs, before attempting to place any trade. Clients must consider all relevant risk factors, including their own personal financial situations, before trading.

This is not an offer or solicitation in any jurisdiction where we are not authorized to do business or where such offer or solicitation would be contrary to the local laws and regulations of that jurisdiction, including, but not limited to persons residing in Australia, Canada, Hong Kong, Japan, Saudi Arabia, Singapore, UK, and the countries of the European Union.

TD Ameritrade, Inc., member FINRA/SIPC. TD Ameritrade is a trademark jointly owned by TD Ameritrade IP Company, Inc. and The Toronto-Dominion Bank. © 2018 TD Ameritrade.

Scroll to Top